10 Things a Professional Realtor Can Do
for You
- Obtain and qualify prospects, eliminating
professional lookers and non-qualified prospects.
- Diplomatically
handle objections and overcome them.
- Assist in
helping both the Seller and the Buyer navigate through the complex
world of financing.
- Follow up with prospects
without weakening your position.
- Handle the
sale of your buyer's house if they need to sell prior to purchasing.
- Explain closing costs.
- Know how to
justify your asking price to the Buyer.
- Relieve
you of having to stay home to wait for Buyer's phone calls or for
showings.
- Provide strangers access to your
property without jeopardizing you or your family.
- Guide
you through the closing process, including inspections, disclosures,
obtaining flood hazard and hazardous materials information, assist in
obtaining permits, assist the appraiser in valuing the property at the
price where it sold, as well as a variety of other issues that may
occur in any given transaction
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Get Your Condo Ready To
Sell
In preparing your condo to sell, ask
yourself
over and over if your place looks like someone else's dream house.
Homes in tip-top condition tend to be inviting to buyers; homes that
are like new typically sell the fastest and procure the best price.
With that in mind, here are a few things to
consider when getting ready
to sell:
Exterior
Remember the 60-second rule: that's all the time you have to create a
good first impression! Mow the lawn, rake leaves, trim trees and shrubs
that keep light out of the house and remove dead plants. Pick up tools,
garbage cans, hoses, toys, and building materials and store them neatly
in a storage area. Clean all windows and
mend torn screens. Put up a new light fixture. Dress up the
front yard with some simple landscaping.
Clean,
Clean, Clean
Step back for a moment and
look at your condo as if you were seeing it for the first time. Every
room should be spotlessly clean, dusted and uncluttered. Steam clean
the carpets and wax the floors. Wash the walls, windows and light
fixtures. Tighten loose stair railings and clean all woodwork. In the
event that you feel a project of this magnitude is better left to a
professional, ask your real estate agent to recommend a cleaning
service.
Entryway
Use bright light bulbs in the foyer and throughout the house. Fill the
house with a pleasant aroma, such as fresh flowers in the summer or
cinnamon or candles in the winter.
Living
Room
Replace the carpet if it's worn. Show
off the hardwood floors if you have them - buyers prefer wood floors!
It costs money, but you may find that you will more than recoup that
cost when the home sells. Patch cracks and nail holes in the walls, and
repaint walls in neutral colors, such as white or ivory. Nail down
creaking boards and stair treads. Lubricate any sticking or squeaking
doors. Open all curtains, and replace them if they are getting old. Add
lamps and lighting if the house is dark. Set out fresh flowers.
Furniture
Rearrange or
remove furniture to make your rooms look more spacious. Too much
furniture and too many knick-knacks make rooms look cluttered and
small. One or two decorative items per surface are plenty, so pack the
rest away. Great way to start packing away those things you do not need
day-to-day.
Kitchen and Baths
These rooms should sparkle! Clear off counters, and clean all
appliances and fixtures. Scrub the floors and walls. Re-caulk tubs and
showers. Clean these rooms thoroughly, and be sure they smell fresh.
Never leave dishes in the sink, and run the dishwasher often!
Closets
Take those things to
Goodwill that you'll have to discard anyway when you move. Organize
shelves and straighten shoes. Be sure that sliding doors operate
smoothly and knobs on drawers are secure.
Utility
Room
Dust and wash the washer, dryer and
water heater.
Light and Bright
Do everything you can to brighten the interior. Replace wallpaper with
white or off-white paint, and repaint shabby or dark walls. Open the
blinds, and replace broken windows and window seals. Always maintain a
comfortable temperature inside the house, even if you are away for an
extended period of time. Keep the heat on in the winter, and the air
conditioning on in the summer!
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10
Biggest Selling Myths Uncovered
Selling a house can
be a bit like having a baby -- everyone gives you advice that may or
may not be true for you. Here are ten myths uncovered:
1. Myth: You should always price
your home high and gradually
lower it if it doesn't sell.
Truth:
Pricing too high can be as bad as pricing too low.
You may think by listing high you can always
accept a lower offer, but
if you do, you'll miss the buyers looking in the price range where your
home should be. Offers may not even come in, because interested buyers
are scared off by the price and won't bother to look. By the time the
listing price is corrected, you will have lost a large group of
potential buyers. Your real estate agent will offer you a comparable
market analysis. This is a document that compares your home to other
similar homes in your area, with the goal of helping you to accurately
assess your home's true market value.
2.
Myth: Minor repairs can wait until later. There are more important
things to be done.
Truth: Minor
repairs make your house more marketable, allowing you to maximize your
return (or minimize loss) on the sale.
By and large, buyers are looking for an
inviting home in move-in
condition. Buyers who are willing to tackle the repairs after moving in
automatically subtract the cost of needed fix-ups from the price they
offer. You save nothing by putting off these items, and you may likely
slow the sale of your home.
3. Myth: Once
potential buyers see the inside of your home, curb appeal won't matter.
Truth: Buyers probably won't
make it to the inside of the home if the outside of your home does not
appeal to them. Most people judge a house by its "cover."
Many buyers drive by a home before deciding
whether or not to look
inside. Your home's exterior will have less than a minute to make a
good first impression. Spruce up the lawn, trim shrubs and trees, and
weed the garden. Clear the walkways and driveways of leaves and other
debris. Repair gutters and eaves, touch up the exterior paint and
repair or resurface cracked driveways and sidewalks. Place potted
flowers out front, hang a wreath on the door and put out a pleasing
welcome mat for added curb appeal.
4.
Myth: Once potential buyers fall in love with the exterior look of your
condo you put interior improvements on the back burner.
Truth: Buyers have no qualms about
walking right out the
front door within 60 seconds if the house doesn't look like it could be
theirs.
Remember that most buyers are
looking for an inviting home in move-in condition. Spending a few
thousand dollars for the right work on your home before you sell it,
usually translates into a higher selling price and shorter marketing
time. Your real estate agent will consult with you about the repairs
and replacements that will benefit you most.
5.
Myth: Your home must be every homebuyer's dream home.
Truth: If you get carried away with
repairs and
replacements to your home, you may end up over-improving the house and
not getting back all the money you put into it.
At some point, improvements that you make to
your home can exceed what
is customary for comparable homes in your area. If your improvements
push your home's value higher than 20% above average neighboring home
values, don't expect to recoup the entire amount of improvements. Your
real estate agent can advise you as to the scope of projects you might
consider in preparing your house for sale.
6.
Myth: Buyers are never swayed by sellers that offer creative financing
options.
Truth: By offering
flexibility in financing options, you may lure more prospective buyers.
You might consider offering seller
financing, paying some of the
buyer's closing costs, including a one-year home warranty, or other
buyer incentives. Your real estate agent, who has professional
knowledge of local market activity, can help you decide what
incentives, if any, to offer.
7. Myth:
You are better off selling your home on your own, thus saving the
commission you would have paid to a real estate agent.
Truth: Statistically, many sellers who
attempt to sell
their homes on their own cannot complete the sale without the service
of a professional real estate agent. Over 80% end up using an agent, so
stop stressing, a have a professional do the job for you!
Sellers who sell their home without a real
estate agent often
net less from the sale than sellers who use one. You visit a doctor
when you're sick and take your car to a mechanic when it needs repairs.
It makes sense to contact a real estate professional when you are
preparing to sell your biggest asset!
8.
Myth: Good sellers should be available to guide prospective buyers
through the home, giving the whole process a more personal touch.
Truth: Prospective buyers will feel
more like the house
could be theirs if the current owners are not there.
The presence of homeowners during a viewing
can make buyers feel like
they are intruding. They need to be able to visualize your house as
their home, which can be difficult to do when they are acutely aware
that it is still your home. Your real estate agent will be happy to
look out for your home during open houses or showings.
9. Myth: Successful sellers insist
that the terms of the sale
happen their way or no way.
Truth:
If you approach the sale of your home as the buyer's adversary, you
risk losing a perfectly solid buyer for no good reason.
Both you and the buyer have the same goal:
for you to sell your home
and for the buyer to buy it. Work with your real estate agent to
approach negotiations positively and with a win-win frame of mind.
10. Myth: When you receive an
offer, you should make the
buyer wait. This gives you a better negotiating position.
Truth: You should reply immediately to
an offer! Your
first offer more often than not may be your best offer!
When a buyer makes an offer, that buyer is,
at that moment in
time, ready to buy your home. Moods can change, and you don't want to
lose the sale because you stalled in replying.
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